++Her web announcement was upbeat with a montage of Americans of all sexes and ethnic groups trying to get ahead. It was upbeat and optimistic about overcoming the economic past. At 1:19,in a perfect segue, Hillary says she's about to do something new and announces her candidacy. Her pitch was that she wanted to be your champion because the game is rigged at the top. She morphed into Elizabeth Warren as economic populist and said she wants to earn your vote.
++I thought it was perky, upbeat and was the type of optimism needed to mark a sharp contrast with the GOP which so far is about doom and gloom.
++Of course, we have to talk about how she looked. I thought terrific and I liked her hair. She had bounce.
++I thought it was effective and its use of media was excellent for conveying her candidacy. If she can keep the media aspect this upbeat, she should be in good shape.
Sunday, April 12, 2015
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